The funnel
One funnel. Four steps.
Each step lives at a different depth of the funnel: awareness at the top, nurture in the middle, the booked meeting at the bottom. Together they form one continuous flow from stranger to sales call.
Top
Awareness + Trust
Middle
Qualify + Nurture
Bottom
Target + Book
- 01
Video
Top of funnel
Pure awareness and authority. YouTube, podcast, and educational content is how strangers discover you and start trusting you before they have any buying intent.
- 02
Content
Top → middle
Social and short-form drive top-funnel reach and repetition; long-form written, newsletters, blogs, nurtures people who already know you and keeps you top of mind.
- 03
Inbound
Middle → bottom
Lead magnets convert an anonymous audience into known contacts; email campaigns nurture those contacts toward the booked call where it hands off to the bottom.
- 04
Outbound
Bottom of funnel
Targeted email straight at your ICP with one goal: a sales conversation. It skips awareness entirely and goes for the meeting.
The content funnel system.
One compounding engine that turns a single conversation into reach, pipeline, and revenue. Four connected stages, with marketing and sales working as one system instead of two disconnected teams.
01
Video
It's time to step in front of your competition and differentiate yourself in a crowded market.
Think
YouTube, podcast, educational, and sales videos.
02
Content
Amplify one conversation everywhere. Fuel the flywheel and own your category.
Think
Social media, blogs, newsletters, and sales collateral.
03
Inbound
Turn an engaged audience into qualified leads your sales team actually wants.
Think
Inbound lead magnets that feed email campaigns to book sales calls.
04
Outbound
Email marketing that directly targets your ICP to drive interest and sales calls.
Think
Outsourced sales engine that's working while you're asleep.